Paid Media Digital Marketing Specialist

Paid Media Digital Marketing Specialist required for our Cork based client, a Software Product House with massive scope for career progression. This is a fast paced, young, dynamic organization that develops a number of e-commerce web applications, delivering a high-performance system to global users.

This role can be fulfilled remotely from anywhere in Ireland, with once a month meeting onsite in Cork

Responsibilities:

• Execution of paid media campaigns across digital marketing channels.
• Providing high-value strategy and execution of paid performance media across Google,, Facebook, Apple Ads, and other media channels
• Contribute to the ongoing evolution of paid media tactics to optimise advertising performance
• Execution of Campaigns, Ad Sets and Ads within advertising platforms
• Devising creative briefs for ad and landing page creative, and working with creative partners to drive creative production 
• Measuring, analysing, and reporting on campaign performance against key performance objectives
• Manage A/B testing of creative, ad messaging and targeting 
• Optimising campaigns on a regular basis using campaign and internal performance data to improve performance

Requirements:

• 2+ years’ experience working in a similar digital performance marketing role
• Experience executing performance marketing campaigns within digital media channels
• Strong knowledge of 1 or more major advertising platforms and familiarity with others (Meta/Google Ads/Apple Ads/Apps Flyer), with experience of running campaigns on these platforms.
• Comfortable in a fast-paced, highly-dynamic workplace
• Excellent written and verbal communication skills and ability to prepare reports and slide decks

 
Salary: €45k-50K p.a., 5% pension, healthcare