Director of SEM & Performance Marketing

IT Search has been exclusively retained to appoint the leadership role of Director of SEM & Performance Marketing. Adrian Clarke, Associate Director is managing this search.

My client is a hugely successful .com ecommerce group – armed with expansion plans for 2022. HQ’d in the US, their EMEA HQ now make up c15% of their global workforce. By the end of 2021 – the group will have c.1000 employees internationally. It is thusly an exciting & opportunistic time to play a ‘front & centre’ role in the growth trajectory & value generation of the SEM function across both acquisition & retention strategies.

Reporting to the Sen. Director – you will manage a growing team of SEM specialists across paid search, display, video & retargeting.

Note: This role offers flexible working. Remote working is also a feature in the business. Thusly – candidates may be able to work from any part of Ireland – with the expectation that they will need to incorporate office contact to build team culture given the level of role.

Requirements:

  • 8+ years in SEM or very closely aligned experience
  • Evidence of success in practical funnel, search & analytics operations
  • A degree is essential. Note: a STEM/Data orientated degree is not a requirement however given the subject matter – would be advantageous
  • A strong technical digital ecosystem knowledge base (websites, search channels)
  • Experience in team mgmt. & development
  • A good grasp of web analytics & general data insight (Excel, Tableau, GDS or similar)
  • Basic SQL is preferable however – there is a data science team to allude to for same
  • Experience in multi-layered marketing mechanisms

The role

  • Lead across growth marketing across paid channels with a data centric mindset (data is power)
  • Drive segmentation
  • Exploit the collective power of data science team (attribution) in partnership with SEM unit to evaluate channel performance to increase ROI
  • Own reporting & budgeting for campaigns & SEM activities
  • Create deep knowledge around how consumer base engages across the world

Reward

  • Market leading salary (negotiable given level of role)
  • Stock options
  • Healthcare
  • Pension
  • Tech perks
  • Profit share incentives

Relocation may be offered for candidates outside of Ireland. You must have the right to work & live in Ireland. My client is an equal opportunity employer.

Applications: Apply via LinkedIn or email adrian.clarke@itsearch.ie in confidence.

Note: This role is an important hire & I am shortlisting candidates w/e 12th September 2021.

Note: If you do not attach a CV with your application – we can work on this post initial discussion

IT Search is the go-to technology, digital & data talent partner of global companies. We are home to one of the most deeply established data analytics & emerging technologies hiring practices in the Europe & handle practitioner to Chief level assignments internationally with a healthy focus on disruptive & emerging technologies away from our stronghold in established industries.

Apply now

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