Demand Generation Lead

Demand Generation Lead required for a software development company based in Dublin South.
This is a hands-on role, pivotal in generating high-quality leads, nurturing them through the sales funnel, and contributing to the company’s revenue goals.

The ideal candidate will have a strategic, results-driven mindset with a proven ability to maintain successful relationships with sales and translate business needs to marketing programs and pipeline.

This is a permanent full time on site role in Dublin South (near LUAS station)

Key Responsibilities:

• Conceptualize, design, and execute cohesive demand generation marketing campaigns across multiple channels
• partnering with US Lead of Demand Generation on company-wide brand and marketing initiatives.
• Collaborate with US counterpart to develop and manage regional content marketing initiatives
• Utilize marketing automation and CRM tools (e.g., HubSpot) to manage campaigns, lead nurturing, and collaboration with sales teams.
• Monitor and analyse marketing campaign performance, including lead quality, conversion rates, and ROI.
• Develop and optimize lead generation and nurturing strategies to attract and convert high-quality leads.
• Proactively manage regional social media campaigns and content to increase engagement and visibility within the industry..

 
Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience
• 5-7 years of proven experience in demand generation, preferably in technology or SaaS industries
• Knowledge and experience across a variety of marketing channels, including events, webinars, email, and digital advertising
• Proficiency in marketing automation and CRM tools (e.g., HubSpot, Salesforce)
• Strong analytical skills with experience in data-driven marketing
• Excellent communication skills with a proven ability to conceive and write compelling content for use in campaigns or as sales collateral.
• Excellent project management and organizational skills
• Self-starter, able to thrive in a fast-paced and ever-changing environment

 
Salary guide: 60K p.a. + 20% bonus